Importance of PR in the corporate culture

                             

Public Relation is one such segment that can never be redundant as with the growing cosmopolitan culture corporate entities need to be visible in all aspects to sell themselves and their services. It is good for the companies to be just perfect at its deliveries, have a stable and ongoing client base and a strong recall value in the market but at the same time they should have a strong platform to showcase their USP’s to have a competitive advantage over their competitors.

Intact and impactful image of any organization irrespective of any segment can be showcased to the target audience only if in the safe hands of a PR firm that understands t

he business in and out and is aware of the changing trends. Public Relation is the interface between the company and the market or its end users. To make or break an image of any corporate is the game of content marketing that is the biggest tool of any PR firm. The Indian corporate market is best suited for the growth of PR segment because it has a large English speaking base, stable political governance and consistent legal structure.

Setting up or building an image is just one aspect of brand management but to sustain with that image, a strong recall value is required which can be developed by an expert PR firm. It is very important for companies to understand the impact of media and the effect of public relation to build in a layering effect, in which each social activity either digital or non digital heightens their visibility, adding another layer of credibility to the respective company. This credibility in turn creates a desire among viewers and listeners to pay attention to the company details and creates awareness. Effective use of Media and PR tools opens avenues for new business and gives a competitive edge over their competitors.  An effective public relations plan for an organization is inculcated in order to communicate a message that coincides with organizations goals and seeks to benefit mutual interest whenever possible.

The importance of Public Relations can be quoted as stated below.

• PR helps in maintaining the brand value and image of the company and its relations with the public.
• PR initiates and communicates between an organisation and its target audience.
• PR helps in managing crisis situations faced by the organisation
• It helps and guides the organization in managing government affairs.
• PR initiates Internal marketing of the organisation among its employees, stake holders, communities, customers, industry, investors, media and visitors.
• Conducting and managing CSR activities. 

A good marketing and advertizing campaign is not enough to cope with the competition level. The companies need to understand, analyze and implement a proper PR strategy to gain visibility in the market, have a recall value and a competitive edge over its peer players in the market.