Presentation and Communication are the pillars of Brand Management

In the existing competitive corporate world a company needs a strong brand management strategy to position itself and mark a difference. Brand Management is a very strong tool to position a company among its competitors. This is what differentiates a company from its competitors. It is an image building process for a company where it projects all its USP’s and benchmarks its achievements. Visibility paves a way for success and with the digitization of the corporate culture it has a striking impact on the breaking or making of a brand name. With all the marketing tactics going digital how a brand is being projected depends largely on the way it is being presented and communicated. Customer being the king it is very important not only to attain him but to retain him as well. In this case it is very important that the presentation and communication of a company should be in sync with the perception level of the client.

For an effective brand management look and feel of the brand image is vital and should be focused on the target audience. Communication is not just an expression of thoughts; it has now become a technical tool to enhance the brand image in all aspects. Communicating right information to the right audience at the right time is a key marketing strategy to excel. Presentation is other critical aspect of brand management as visibility leads to perception. The look and feel of a brand attracts viewers who can be the potential customers.


 A marketing campaign includes brand promotion tactics which in turn include on-line and offline resources. Talking about the on-line promotions we have various social networking sites like LinkedIn, Facebook, Twitter that have given a wide platform to the companies to showcase and promote their brand value and brand image. Apart from this there are various digital marketing tools like SEO(Search Engine Optimization),SEM(Search Engine Marketing),PPC(Pay Per Click),SMO(Social Media Optimization),SMM(Social Media Marketing) and SEA (Search Engine Advertisement) that provide avenues for marketing campaigns that in turn boosts brand management.

The wide usage and access to these channels doubles the importance of presentation and communication as the visibility level increases beyond boundaries. Offline promotion also involves a strong and structured marketing plan with effective and impressive communication and presentation for correct brand positioning. Who? What? When? These questions if properly addressed while formulating a marketing plan along with a correct improvisation of communication and presentation prove to be a bang on bingo in the perfect brand positioning.